The major use of this product is in printing inks (especially gravure machines) because it is fast evaporating which ensures that the ink dries quickly. This ink can be used for printing magazines, catalogues, labels and wallpaper. The other common use of iso propyl acetate is a solvent in the production of cellulose, plastics, oils and fats. It is also used in the fragrance, cosmetic and personal care industry as a solvent. An alternative use is as a surfactant in cleaning fluids, coatings for cars and nail care. The main user end markets are the printing, coatings, cleaning and cosmetic industries.